Keith Ippel
CEO and Co-founder
About the Instructor
With over 20 years of experience as a leader in technology & impact businesses, Keith Ippel has accelerated the growth of both small and large companies and raised over $30M in angel investment and venture capital. As a global keynote speaker, teacher, and advisor, he has an unparalleled ability to collaborate with entrepreneurs, employees, and investors to grow businesses and change the world.
Tools & Training to Help You Change The World
Course Contents
36 Videos
18 Multimedia
130 Texts
16 PDFs
4 Disqus
12 Downloads
Course Curriculum
START HERE: Welcome to the Global Community Hub by Spring
Booking time with our Partners and Advisors
Global Member Perks
- Conscious PR - 10% discount for online courses
- FreshBooks Accounting - 1 month FREE
- NEW - Google Cloud: UP to $20,000 in credit
- Hubspot: 90% off Inbound Marketing (have your proof of Spring participation ready)
- NEW: Metronome Growth Systems - 50% off
- Proto: App prototyping software - 50% off
- NEW: UpViral VIP Offer: 33% Discount
- Sendpulse: Email and SMS Marketing Optimization; Up to $5,000 Grant for Sendpulse
- ZenHub: project management for developers. Free annual licence
Membership Perks - Canada, BC, and Vancouver specific
- Collage HR - CANADA $30 off benefits package
- CodeCore: VANCOUVER Web development - $500 off full-time programs
- Futurpreneur Community Program: BC AND YUKON - $15,000 in funding (British Columbia & Yukon)
- CampTech: VANCOUVER 15% off CampTech classes using code: Spring15
- Mobi bike share: VANCOUVER - Discounted membership
- The HiVE co-working space: VANCOUVER - Free set up + first month discount
- App-Scoop: CANADA - Discounts up to 25% on web & mobile solutions
- Bean Around the World: VANCOUVER - 10% off
- Float House: VANCOUVER - floatation therapy
- Stretch Yoga: VANCOUVER - 15% Discount
Your Why and Your Values
22:57
Your Impact on the world: The What, Why and Hows
08:14
The Lean Startup: Running your business the right way from the start
09:28
Defining and Clarifying the Problem you're Solving
11:15
Defining your Target, or Ideal, Customer
09:05
What Does Your Business Look Like? The Business Model Builder, and Impact Business Model Canvas
36:17
- The Basics of the Business Model Builder
- Business Model Builder: The Essentials
- Fledge presents: Defining your Market Size
- Business Model Builder: Defining the Competition
- Fledge Presents: Defining your Competitive Landscape
- Fledge Presents: Your Uniqueness
- Fledge presents: Creating Competitive Advantage
- Business Model Builder and the Customer
- Business Model Builder: The Customers
- The Spring Business Model Builder Template
Customer Discovery: Proving You are Solving a Problem that Someone will Pay For
49:27
Minimum Viable Product: The first version of your product or service
09:30
NEW! Launch Plan: For Companies, or a Product, Service, or Project
Sales
46:14
- Sales Process
- Generating Leads
- Sales Funnel
- Sales Script
- Cold Calling
- AMPLIFY Your Sales Talk: Dr. Andreas Boettcher, the "Ironman of Sales"
- Template: Draft Call Script
- Sales Proposals
- Getting to a Close
- NEW: Build a Six Figure Sales Funnel using LinkedIn Automation
- NEW: Managing complex Business-to-Business (B-to-B) with the Miller Heiman BlueSheet
- Fledge presents: Marketing vs. Sales
- Fledge presents: Sales Topics
- Fledge presents: The Sales Funnel
- Fledge presents: Handling Sales Rejection
- Fledge presents: Sales Channels
- Fledge presents: Organizing the Sales Team
- Fledge presents: A not so good sales example - Glengarry Glen Ross
- Fledge presents: Motivating Salespeople
- Do we pay Sales Commission?
- Fledge presents: Projecting Sales
- Fledge presents: Pricing
- Fledge presents: Rule of Thumbs for Pricing
- Fledge presents: Deal Flow
- Fledge presents: Tracking Prospects
- Fledge presents: Big Complex Sales, or Business Development
- Fledge presents: Sales Tactics - Listen!
- Fledge presents: Closing
- Fledge presents: Your First Sale
- Fledge presents: After the Sale
- Fledge presents: Your Sales Process
- Fledge presents: Everyone helps to Sell!
Marketing
13:10
- Naming your company
- Inbound Marketing & Sales
- Hubspot's Free Inbound Marketing Course
- A Guide to Content Marketing, by LinkedIn
- Discussion Thread: Marketing
- NEW: PR with $0 Budget
- Is it worth doing paid advertising with your current budget
- NEW: Top Tactics to Promote your Mobile App through Social Media
- Fledge presents: What is marketing?
- Fledge presents: Your marketing plan
- Fledge presents: Creativity and Iteration
- Fledge presents: Core essence
- Fledge presents: Words
- Fledge presents: Your Website
- Fledge presents: Social media
- Fledge presents: Mobile
- Fledge presents: Blogs
- Fledge presents: Lists
- Fledge presents: Purple Cows
- Fledge presents: Real life purple cows - Freezer Display Cabinet
- Fledge presents: Real life purple cows - The first iPhone
- Fledge presents: Rules
- Fledge presents: The Next 5 Steps
- Fledge presents: Your Mission Statement
- Fledge presents: Storytelling
Building A Financial Plan
- Financial Plan Overview
- Building a budget and financial plan
- Cash Flow Template by Spring Partner Futurpreneur
- NEW: BDC presents Mastering your CashFlow e-book
- Software Company Profit & Loss Template
- NEW: THE NEXT STEP by Fledge: A Guide to Building a Startup Financial Plan
- Fledge presents: Financial Plan and Story
- Fledge presents: Financial Plan and Assumptions
- Fledge Presents: Financial plan and Unit Sale
- Fledge presents: Starting on the plan
- Fledge presents: Months 1-3 of your Financial Plan
- Fledge presents: Months 4-12 of your Financial Plan
- Fledge presents: Visualizing your Financial Plan
- Fledge presents: Years 1-3 and your Financial Plan
- Fledge presents: Attention to detail in your Financial Plan
- Fledge presents: Not Done Yet
Funding Your Business
43:31
Raising Equity
62:11
- Fledge presents: Forms of Funding
- Finding your Ideal Investor: Rank and File article by Spring's Co-Founder Keith Ippel
- Defining your ideal investor
- TEMPLATE: Ideal Investor Profile
- Fledge presents: Funding is a Sales Process
- Investor Tracking Template (CRM)
- Sample investor update email by Spring
- Fledge presents: Sources of Funding & stages of a company
- Fledge presents: Preparing for the Ask
- Fledge presents: Angel Investors
- Fledge presents: Angel Groups
- Fledge presents: Venture Capital
- Fledge presents: Investor Returns
- The Due Diligence Process
- Fledge presents: Investor perspective - Traction
- Fledge presents: Investor perspective - Preferences
- Negotiation and Getting to a Close
- Fledge presents: After the close - Investor Relations
Pitching
25:35
- Your Funding Pitch Deck
- Y-Combinator Pitch Deck Templates
- An overview of storytelling and pitching
- Fledge presents: No Perfect Pitch
- Fledge presents: Why you prepare for 3 Pitches in your business
- Fledge presents: Pitching Problem and Customer
- Fledge presents: Pitching Opportunity
- Fledge presents: Pitching Competition
- Fledge presents: Pitching Team
- Fledge presents: Pitching Financials
- Fledge presents: The ask
- Fledge presents: Pitching - Handling Questions and Closing the Pitch
- Fledge presents: Excitement!
- Fledge presents: No thinking
- Fledge presents: Face the audience
- Fledge presents: Pixar Purple
- Fledge presents: Own the room
- Fledge presents: In their shoes
Getting strategic: Your One Page Plan
12:42
Leadership
29:47
- Leadership: Co-founders
- Spring: Leadership Fundamentals
- NEW: Optimizing your time with tasks like email by StoryTap Chief Product Officer Sean Braacx
- The Comprehensive Co-founders Handbook
- NEW: Introductions - Top 13 Dos and Don'ts when people make an introduction for you
- NEW: How do I overcome Imposter Syndrome?
Pivots: Making changes to your business
20:31
NEW: Working with Partners & Sponsors
Corporate Culture
- Fledge presents: Corporate Culture - Moon Shoes
- Fledge presents: Dilbert and The Office
- Fledge presents: Freedom and Responsibility
- Fledge presents: No Managers at Valve
- Fledge presents: The Method Method
- Fledge presents: Radical corporate democracy
- Fledge presents: Holacracy
- Fledge presents: Your Culture?