Course curriculum

  • 1

    Introduction

    • Welcome to the Core Program!

    • Incubator Program Progress Checklist

    • Additional Resource: Setting the Right Goals
  • 2

    Module 1: Research Like You Mean It

    • Introduction to the Module

    • Market Research

    • Learning Resource: 4 Case Examples of Market Research

    • Learning Resource: How to Conduct Market Research for Small Businesses

    • Project 1 - Secondary Market Research

    • Project Brief

    • How was it?
  • 3

    Module 2: Beyond The Guesswork

    • Introduction to the Module

    • Customer Discovery Part 1

    • Customer Discovery Part 2

    • Learning Resource: B2B Customer Discover in 6 Steps

    • Learning Resource: B2C Idea Validation & Customer Discovery

    • Learning Resource: How Product Teams Lead the Charge

    • Project 2: Customer Discovery

    • Project Brief

    • How was it?
  • 4

    Module 3: Who's Going To Buy It?

    • Introduction to the Module

    • Who's Going To Buy It?

    • Learning Resource: Customer Profiling

    • Learning Resource: 4 Essential Types of Consumer Profiling

    • Project 3: Ideal Customer

    • Project Brief

    • How was it?
  • 5

    Module 4: The Business of Making Money

    • Introduction to the Module

    • Business Of Making Money - Revenue Model

    • Learning Resource: Startup Business Models And Pricing

    • Learning Resource: Revenue Models

    • Project 4: Business Model

    • Project Brief

    • How was it?
  • 6

    Module 5: Prototyping - Show, Don't Just Tell

    • Introduction to the Module

    • Show, Don't Just Tell - Prototype Demo

    • Learning Resource: Rapid Prototyping

    • Learning Resource: The 6 Prototypes Every Startup Needs to Make

    • Project 5: Prototyping

    • Project Brief

    • How was it?
  • 7

    BONUS MODULE: Launch Plan

    • Lesson: Launch Plan

    • Launch Plan - Homework Sheet Template
  • 8

    Module 6: Relationships That Pay

    • Introduction to the Module

    • Lesson: Telling is Not Selling

    • Learning Resource: Networking Etiquette Tips for Professionals

    • Learning Resource: How to Quickly Explain Your Business Network

    • Project 6: Business Networking

    • Project Brief

    • How was it?
  • 9

    Module 7: Road To Revenue

    • Introduction to the Module

    • Go-To Market Strategy

    • Learning Resource: How To Get Your First Customer

    • Learning Resource: A Go-To Market Strategy

    • Project 7: Go-To Market Strategy

    • Project Brief

    • How was it?
  • 10

    Module 8: The Art of Pitching

    • Introduction to the Module

    • Lesson: Pitching

    • Learning Resource: The Secret to Successfully Pitching an Idea

    • Learning Resource: What Investors Want To See In Your Pitch

    • Project 8: Pitching

    • Project Brief

    • How was it?
  • 11

    Module 9: Team Work Makes The Dream Work

    • Introduction to the Module

    • Lesson: Team Work Makes The Dream Work

    • Learning Resource: How To Hire The First Employee

    • Learning Resource: Building A Billion Dollar Company

    • Project 9: Hiring

    • Project Brief

    • How was it?
  • 12

    Module 10: What Difference Are You Making?

    • Introduction to the Module

    • Learning Resource: How To Measure & Communicate Your Impact

    • Learning Resource: The 17 Goals

    • Short Activity: Identify, Measure, and Manage Your Impact

    • Assignment: Impact Scorecard

    • Project 10: Impact Measurement

    • Project Brief

    • How was it?
  • 13

    Module 11: Show Your Math

    • Introduction to the Module

    • Module 11: Why and When to Raise Funds

    • Learning Resource: Funding Tools - Grants

    • Learning Resource: Funding Tools - Crowdfunding

    • Learning Resource: Funding Tools - Loans

    • Learning Resource: Build a Dynamic Financial Model in 15 Minutes

    • Learning Resource: Financial Forecasting

    • Project 11: Financial Projections

    • Project Brief

    • How was it?
  • 14

    Module 12: You Digital First Impression

    • Introduction to the Module

    • Your Online Presence

    • Learning Resource: Growth Hack Your Way Into Startup Traction

    • Learning Resource: 6 Startup Growth Strategies

    • Learning Resource: Convert Customers With Cold Emails

    • Project 12: Landing Page

    • Project Brief

    • How was it?
  • 15

    Module 13: Data Room, Deal Ready!

    • CAPSTONE PROJECT

    • Project 13: Capstone

    • Project Brief

    • Learning Resource: Building an Investor-Ready Data Room

    • How was it?
  • 16

    Conclusion

    • Learning Outcomes
  • 17

    BONUS MODULE: OKRs and Metrics

    • Lesson: Impact and Metrics

    • Lesson: Key Metrics

    • Lesson: Pre-Launch Metrics

    • Lesson: The Metrics Process