Course curriculum

  • 1

    Introductory Resources

    • Welcome to Spring's ISV Program!

    • Code of Conduct

    • What to Expect Every Week

    • Program Learning Outcomes

  • 2

    Week #1 - Let's Dive In!

    • Introduction to the Module

    • Meet Your Facilitator: Zavosh Zaboliyan

    • Meet This Week's Facilitator: Gina El Kattan

    • Meet This Week's Guest Speaker: Rafael Schafer Marques

    • Learning Resource: Introduction to Pitching

    • Assignment: LinkedIn Profile

    • Key Takeaways: Fillable Templates

  • 3

    Week #2 - Welcome to Canada, Eh!

    • Introduction to the Module

    • Meet This Week's Facilitator: Fabiola Borba

    • Meet This Week's Guest Speaker: Rinkal Shukla

    • Pre-Session: Reflection Questions

    • Learning Resource: Introduction to Canada

    • Weekly Assignment: Connecting & Finding Your Community

    • Key Takeaways: Fillable Templates

  • 4

    Week #3 - Building The Dream

    • Introduction to the Module

    • Meet This Week's Facilitator: Avary Kent

    • Meet This Week's Guest Speaker: Ingrid Polini

    • Additional Resource: Setting the Right Goals

    • Define your Objectives and Key Results (OKRs)

    • Key Takeaways: Fillable Templates

  • 5

    Week #4 - Embodying Entrepreneurship

    • Introduction to the Module

    • Meet This Week's Facilitator: Zavosh Zaboliyan

    • Meet This Week's Guest Speaker: Helen Zhou

    • Learning Resource: What is a Startup?

    • Learning Resource: Small Business vs. Startup with Steve Blank

    • Learning Resource: Startup vs. Small Business (Example)

    • Learning Resource: Lean Canvas Template

    • Key Takeaways: Fillable Templates

  • 6

    Week #5 - Who's Going To Buy It?

    • Introduction to the Module

    • Meet this Week's Facilitator: Rithu Jagannath

    • Meet This Week's Guest Speaker: Nina Staer Nathan

    • Pre-Work Persona Marketing

    • Learning Resource: Product Market Fit

    • Learning Resource: How To Find Product Market Fit by David Rusenko

    • Learning Resource: Customer Journey Intro

    • Key Takeaways: Fillable Templates

  • 7

    Week #6 - Prove It To Yourself

    • Introduction to the Module

    • Meet This Week's Facilitator: Gina El Kattan

    • Meet This Week's Guest Speaker: Lori Farley

    • Introduction to Customer Discovery Part 1

    • Introduction to Customer Discovery Part 2

    • Learning Resource: 4 Step Guide to Customer Discovery

    • Learning Resource: How to Do Customer Discovery Interviews and Questions to Ask

    • Weekly Assignment: Understanding Customer Needs

    • Key Takeaways: Fillable Templates

  • 8

    Week #7 - Telling Is Not Selling

    • Introduction to the Module

    • Meet This Week's Facilitator: Gina El Kattan

    • Meet This Week's Guest Speaker: Colin McWhinnie

    • Meet This Week's Guest Speaker: Chris Stars

    • Learning Resource: Sales Funnel

    • Learning Resource: How to Sell by Tyler Bosmeny

    • Learning Resource: The 5 Customer Segments of Technology Adoption

    • Learning Resource: How to Sell Anything Effectively

    • Additional Resources

    • Key Takeaways: Fillable Templates

  • 9

    Week #8 - The Art of Pitching

    • Introduction to the Module

    • Meet This Week's Facilitator: Vanessa Ferlaino

    • Meet This Week's Guest Speaker: Winnie Hsu

    • Learning Resource: The Basics of Pitching to Investors

    • Learning Resource: How to Pitch Your Startup by Kevin Hale

    • Learning Resource: From Seed to Series C: 19 Startup Pitch Deck Examples + Observations

    • Additional Resource: 5 Pitch Mistakes Entrepreneurs Make, and How To Fix Them

    • Additional Resource: Startup Investors Explaining How to Pitch like a Pro

    • Key Takeaways: Fillable Templates

  • 10

    Week #9 - Team Work Makes The Dream Work

    • Introduction to the Module

    • Meet This Week's Facilitator: Vanessa Ferlaino

    • Meet This Week's Guest Speaker: Fred Neumann

    • Learning Resource: Startup CEO; Building Your Team - Recruiting & Hiring

    • Learning Resource: How To Build Your Early Startup Core Team

    • Learning Resource: 5 Strategies for Building a Great Startup Team

    • Weekly Assignment: Implicit Biases in the Workplace

    • Key Takeaways: Fillable Templates

  • 11

    Week #10 - Making An Impact

    • Introduction to the Module

    • Meet This Week's Facilitator: Natalie Youssef

    • Meet This Week's Guest Speaker: Lucy Cullen

    • Weekly Assignment: Building your Impact Thesis

    • Learning Resource: Getting Started with Impact Measurement

    • Learning Resource: SDGs: How to Choose and Commit to Sustainability Goals

    • Learning Resource: The Social Framework for Projects

    • Learning Resource: The Unfair Advantages of an Impact Startup

    • Additional Resource: The Global Goals

    • Key Takeaways: Fillable Templates

  • 12

    Week #11 - Numbers Tell Stories

    • Introduction to the Module

    • Meet This Week's Facilitator: Graham Day

    • Meet This Week's Guest Speaker: Julia Reiter

    • Learning Resource: Financial Projections

    • Learning Resource: Why and When to Raise Funds

    • Additional Resource: Dilutive Funding vs Non-Dilutive Funding

    • Additional Resource: Funding Tools - Grants

    • Additional Resource: Funding Tools - Crowdfunding

    • Additional Resource: Funding Tools - Loans

    • Key Takeaways: Fillable Templates

  • 13

    Week #12 - Time To Celebrate!

    • Introduction to the Module

    • Learning Resource: How to Pitch Your Startup in 3 Minutes

    • Learning Resource: Make Body Language Your Superpower

    • Learning Resource: Pitch and Tone

    • Learning Resource: Stress and Intonation During Presentations

    • Key Takeaways: Fillable Templates

  • 14

    REVISIT: Recordings and Presentations

    • Week 1 Recording 1: Let's Dive In!

    • Week 1 Recording 2: Let's Dive In!

    • Week 2 Recording 1: Welcome to Canada, Eh!

    • Week 2 Recording 2: Welcome to Canada, Eh!

    • Week 3 Recording 1: Building The Dream

    • Week 3 Recording 2: Building The Dream

    • Week 4 Recording 1: Embodying Entrepreneurship

    • Week 4 Recording 2: Embodying Entrepreneurship

    • Week 5 Recording 1: Who's Going To Buy It?

    • Week 5 Recording 2: Who's Going To Buy It?

    • Week 6 Recording 1: Prove It To Yourself

    • Week 6 Recording 2: Prove It To Yourself

    • Week 7 Recording 1: Telling Is Not Selling

    • Week 7 Recording 2: Telling Is Not Selling

    • Week 8 Reading 1: The Art of Pitching

    • Week 8 Recording 2: The Art of Pitching

    • Week 9 Recording 1: Team Work Makes The Dream Work

    • Week 9 Recording 2: Team Work Makes The Dream Work

    • Week 10 Recording 1: Making An Impact

    • Week 10 Recording 2: Making An Impact

    • Week 11 Recording 1: Numbers Tell Stories

    • Week 11 Recording 2: Numbers Tell Stories

  • 15

    Mentor Program

    • Introduction to Mentor Program

    • Action Required: Mentoring Need Assessment Survey

    • ISV Mentor Program - How to Book a Call with a Mentor?